The brand
For over 70 years, Bel-Ray products have proven their value, setting the highest standards of quality and performance. A leader in lubrication technology, our products have been engineered to protect while delivering superior business value for applications in aerospace, automotive, energy, food, marine, military, mining, motorcycle, OEM, powersports, steel and textile and other industries served by our Powersports, Automotive, Industrial and Mining Divisions.
Bel-Ray® prides itself on leading the specialty lubri- cant industry and it must have a brand aesthetic to match. Of course, with an ultra premium product, the appearance and advertising of such things must be sophisticated, clean and modern. However, while Bel- Ray® and its customers are able to recognize the unrivaled quality of its lubricants, the brand must also represent its patrons. Throughout the four Bel-Ray®
divisions, there is an ample amount of grit and gusto. In that, the brand must convey notions of innovaiton and contemporaneity, while catering to its robust and powerful applications.
The environmental carbon management (ECM) program reduces the overall carbon footprint with responsible waste management and eco-friendly / partially recycled products, packaging collateral and more. Look for the ECM logo on all Bel-Ray products.
Sustainability
Calumet Speciality Products Partners, L.P. (NASDAQ: CLMT) is a master limited partnership and a leading independent producer of high-quality, specialty hydrocarbon products in North America, Calumet processes crude oil and other feedstocks into customized lubricating oils, solvents and waxes used in consumer, industrial and automotive products; produces fuel products including gasoline, diesel and jet fuel; and provides oilfield services and products to customers throughout the united states. Calumet is based in Indianapolis and produces nearly 3,500 unique specialty products used in the development of the world’s most trusted brands and products. Calumet is vertically integrated and holds a comprehensive portfolio of branded products for use in commercial, industrial, and consumer applications. Headquartered in Indianapolis, Indiana, the company employs approximately 1600 people and operates 11 facilities across North America. Calumet products and services are available in approximately 52 countries across the world; serving approximately 4,400 customers globally.
Calumet acquired Bel-Ray in December of 2013
Calumet Specialty Products Partners, L.P.